Brand Guidelines

JS Ecom Academy — Brand Guideline
Official Brand Guideline • 2025
JS

JS Ecom
Academy

বাংলাদেশের #1 Shopify একাডেমি — Complete Brand Identity System

Version2.0 — Updated
Primary ColorPurple Mimosa #A576FF
English FontSora
Bengali FontHind Siliguri
01 — Logo System
Logo & Usage Variants
JS
JS Ecom Academy
——— Academy ———
Primary — On Dark
JS
JS Ecom Academy
——— Academy ———
On Purple Background
JS
JS Ecom Academy
——— Academy ———
On White / Light Background
JS
Icon Only (App / Avatar)
Logo Concept — How It's Built
J
Letter J
+
S
Letter S
+
🎓
Education Icon
→
JS
Final Mark
02 — Color System
Brand Color Palette
#A576FF
Purple Mimosa — Primary
HEX#A576FF
RGB165, 118, 255
CMYK35, 54, 0, 0
HSL266°, 100%, 73%
UseCTAs, Accents, Logo
#12092E
Deep Navy — Background
HEX#12092E
RGB18, 9, 46
CMYK61, 80, 0, 82
HSL256°, 67%, 11%
UsePage Background, Cards
#FFFFFF
White — Text & Contrast
HEX#FFFFFF
RGB255, 255, 255
CMYK0, 0, 0, 0
HSL0°, 0%, 100%
UseHeadings, Body Text
Shades
Purple Range — Tints
Light#C4A0FF
Main#A576FF
Dark#7B4FD4
Muted bgrgba(165,118,255,0.15)
UseHover, Gradient, Badges
03 — Typography
Brand Typefaces
Sora — English Typeface
Used for: Headings, UI, English content, CTAs
Google Font · Free
Shopify Expert Academy
800 — ExtraBold
Enroll Today — ৳5,000
700 — Bold
JS Ecom Academy
500 — Medium
Learn Shopify. Build a Career.
400 — Regular
Lifetime Access · Discord Community · Certification
300 — Light
Recommended Scale
Hero
48px · 800
Section Heading
32px · 700
Card Title / Subheading
20px · 600
Body copy and paragraph text flows here. Clean and readable.
16px · 400
LABEL / CAPTION / BADGE TEXT
12px · 500 · Uppercase
Hind Siliguri — Bengali Typeface
Used for: All Bengali content, navigation, body text in Bangla
Google Font · Free
শপিফাইয়ে দক্ষ হন, ক্যারিয়ার গড়ুন
700 — Bold
কোর্স দেখুন · এখনই ভর্তি হন
600 — SemiBold
বাংলায় শিখুন Shopify Store Design
500 — Medium
বাংলাদেশের #1 Shopify একাডেমি
400 — Regular
প্রিমিয়াম কোর্স · লাইফটাইম অ্যাক্সেস
300 — Light
Recommended Scale (Bengali)
শপিফাই বিশেষজ্ঞ হন
40px · 700
আমাদের কোর্সসমূহ
26px · 600
বাংলায় শিখুন Shopify Store Design, CRO Design এবং Theme Development।
16px · 400
04 — Usage Rules
Do's & Don'ts
✓ Do
  • Use Sora for ALL English headings, buttons, and UI labels
  • Use Hind Siliguri for ALL Bengali/Bangla text
  • Use #A576FF (Purple Mimosa) as the primary accent color
  • Place logo on dark navy (#12092E) or solid purple backgrounds
  • Maintain minimum clear space around the logo equal to the height of the "J"
  • Use purple for CTAs, highlights, badges, and icon backgrounds
  • Use white text on dark navy or purple backgrounds only
✗ Don't
  • Don't use generic fonts like Arial, Roboto, or Inter
  • Don't place the logo on busy or patterned backgrounds
  • Don't stretch, rotate, or distort the logo
  • Don't use any color other than purple, white, or dark navy as primary palette
  • Don't use the purple color below 30% opacity for important UI elements
  • Don't use dark text on dark navy background without adequate contrast
  • Don't mix Bengali and English fonts randomly within the same text block
05 — Full Brand Specs
Quick Reference Sheet
Brand Name
JS Ecom Academy
Tagline (EN)
Learn and Become Shopify Pro
Tagline (BN)
বাংলাদেশের #1 Shopify একাডেমি
Primary Color
#A576FF — Purple Mimosa — RGB(165,118,255)
Background
#12092E — Deep Navy — RGB(18,9,46)
Text Color
#FFFFFF — White — RGB(255,255,255)
Purple Light
#C4A0FF — for hover states & subtle accents
Purple Dark
#7B4FD4 — for pressed states & deep accents
English Font
Sora — Weights: 300, 400, 500, 600, 700, 800 — Google Fonts
Bengali Font
Hind Siliguri — Weights: 300, 400, 500, 600, 700 — Google Fonts
Logo Style
Lettermark "JS" + Graduation Cap — Modern, Bold, Educational
Logo Colors
Purple icon on dark navy; White text; OR White icon on purple
Border Radius
Buttons: 8px · Cards: 16–20px · Icons: 14–22px · Badges: 100px
Brand Tone
Bold, Modern, Educational, Trustworthy, Community-focused
Target Audience
Bangladeshi freelancers & students learning Shopify for career growth
Industry
E-commerce Education / LMS / Online Learning / Freelancing
06 — AI Image Generation
Ready-to-Use Prompts for ChatGPT & AI Tools
🤖
Brand Context Prompt
Paste this into ChatGPT, DALL·E, Midjourney, or Canva AI before any design request
🎨 Master Brand Context — Paste First
I am creating design assets for "JS Ecom Academy" — Bangladesh's #1 Shopify education platform. BRAND COLORS: - Primary: Purple Mimosa #A576FF (RGB: 165, 118, 255) - Background: Deep Navy #12092E (RGB: 18, 9, 46) - Text/Contrast: White #FFFFFF - Purple Light (hover/glow): #C4A0FF - Purple Dark (depth): #7B4FD4 TYPOGRAPHY: - English font: "Sora" (Google Font) — Bold/ExtraBold for headings, Regular for body - Bengali font: "Hind Siliguri" (Google Font) — for all Bangla text LOGO: A modern lettermark combining the letters "J" and "S" with a graduation cap icon on top, rendered in purple on dark navy. Bold, clean, geometric style. BRAND PERSONALITY: Bold, modern, educational, professional, tech-savvy. Dark and sleek aesthetic with purple as the hero accent. Feels like a premium tech/education brand. AUDIENCE: Bangladeshi freelancers and students who want to build Shopify careers. Always use dark navy as the base background, purple as the main accent, and white for all text. Avoid red, green, orange, or any off-palette colors.
🖼️ Course Poster / Social Media Post
Create a promotional poster for "JS Ecom Academy" — Shopify Masterclass course. Design specs: - Background: Deep navy #12092E with subtle purple radial gradient glow - Headline text: "Shopify Masterclass" in bold Sora font, white color, large - Sub-headline: "জিরো থেকে শপিফাই এক্সপার্ট" (Bengali) in Hind Siliguri - Price badge: "৳5,000" in a purple (#A576FF) pill badge - CTA button: "এখনই ভর্তি হন" on a purple background - Decorative elements: subtle purple glowing orbs, geometric grid lines in dark navy - Logo: "JS" lettermark in top-left corner - Format: 1080x1080px square (Instagram) or 1200x628px (Facebook/LinkedIn) - Mood: Premium, educational, modern tech brand
🎓 Certificate / Award Design
Design a course completion certificate for JS Ecom Academy. - Background: Dark navy #12092E with elegant purple (#A576FF) border frame - "JS Ecom Academy" logo and name at the top in Sora Bold, white - "Certificate of Completion" as a large centered heading - Purple decorative line dividers above and below student name field - Gold or light purple star/graduation cap decorative element - Footer: website jsecomacademy.com in small Sora Regular, muted white - Overall style: Formal but modern, dark luxury feel with purple gold accents - Size: A4 landscape (1123x794px)
📱 YouTube Thumbnail
Create a YouTube thumbnail for JS Ecom Academy. - Background: Dark navy #12092E - Large bold text on left side: main topic in white Sora font - Right side: space for instructor photo/portrait (remove background, place naturally) - Purple (#A576FF) geometric accent shapes or glowing elements behind the person - "JS Ecom Academy" small logo watermark in corner - Text contrast: white headline + yellow or purple highlight word for emphasis - High energy, bold composition — visible even at small thumbnail sizes - Size: 1280x720px
📌 Story / Reel Cover
Design an Instagram Story or Reel cover for JS Ecom Academy. - Size: 1080x1920px (9:16 vertical) - Dark navy #12092E background - Centered layout with JS Ecom Academy logo at top - Large hero text in Sora ExtraBold, white, centered - Supporting Bengali text in Hind Siliguri below, slightly smaller - Purple (#A576FF) glowing gradient circle or radial light as background atmosphere - Bottom section: purple pill-shaped CTA button with white text - Clean, modern, premium feel — no clutter

JS Ecom Academy — Official Brand Guideline v2.0
jsecomacademy.com  ·  Updated 2025  ·  Internal Use Only

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